We accelerate cleantech adoption through results-driven, end-to-end market development

Essential Leap is a cleantech market development consultancy that helps companies turn proven technologies into commercial traction. Our work is designed for teams with proven technology who need help activating the market—not just selling into it.

We work at the intersection of business, engineering, policy, and partnerships to help you:

  • Create demand by clarifying value and educating customers who are not yet ready to buy.

  • Build market readiness by developing the ecosystem, including forming partnerships and identifying enabling infrastructure required for adoption.

  • Expand commercial reach into new customer segments and geographies.

  • Navigate market structures and regulations that shape how and where your product can scale.

  • Pursue non-dilutive, catalytic funding to overcome initial financial hurdles, de-risk pilots and First-Of-A-Kind (FOAK) projects, and attract mainstream investors.

  • Turn pilots and FOAK deployments into credible commercial proof that supports repeatable sales.

Great ideas can’t scale without a market

Services

One partner. The full market development picture

Scaling cleantech requires more than strong technology. Essential Leap brings together experience across business strategy, engineering, public policy, non-dilutive funding, and project development to help companies navigate every market barrier that stands between proven solutions and widespread adoption. By integrating these disciplines, we help reduce commercial and market risk while accelerating adoption. This integrated approach allows us to move faster than siloed advisors and reduce handoffs that stall momentum.

OUR CLIENTS

We’ll help you map a market ecosystem.
And then we’ll make it happen.

We provide hands-on support from strategy through execution, embedding alongside your team where needed to maintain momentum and transferring knowledge for long-term success.

Clients

Why companies work with us

Essential Leap is an end-to-end market development partner for cleantech companies. We combine expertise across business strategy, engineering, public policy, funding, and project development to:

  • Compensate for internal bandwidth gaps, providing hands-on support to accelerate adoption.

  • Build the market, not just sell into it, aligning ecosystems, infrastructure, and partners to enable scaled demand.

  • Reduce commercial and market risk, navigating regulatory, policy, and ecosystem challenges that can stall adoption.

  • Turn pilots and FOAKs into repeatable revenue, converting early deployments into scalable commercial opportunities.

By integrating these capabilities, we guide technologies from proof-of-concept to mainstream adoption—all while embedding knowledge and skills within client teams for long-term success.

About us

What our clients say

  • Dennis Teranishi, CEO and President, PICHTR

    “Veronica enabled PICHTR’s rapid pivot to and development of a climate change adaptation program from the ground up. She led PICHTR’s establishment of new partnerships and funding opportunities that are enabling forward progress on Hawaii’s most critical climate change adaptation initiatives of our time!”

  • Clay Veka, Program Coordinator, Portland Bureau of Transportation

    “With enthusiasm, Veronica supported Portland’s application for FHWA’s Safe Streets and Roads for All grant program by creating a scoring rubric for building content and providing draft and final review. Veronica was very timely, completing every task ahead of schedule and promptly responding to correspondences. She was clear and organized, giving structure and specificity to our application development and review. Veronica provided precise, content-rich feedback that meaningfully improved Portland’s application. It was absolutely a pleasure working with her.”


  • Lisa Altieri, Founder and President, Community Climate Solutions

    “Veronica was incredibly helpful and insightful in identifying funding opportunities for our nonprofit. We are just getting started thinking about grant and foundation opportunities to grow our impact, and her advice and ideas were deeply appreciated and helped us figure out our best first steps to be successful.”

  • Toto Vu-Duc, Senior Environmental Projects Analyst, City of Watsonville

    “Beyond her Hawaiian market knowledge, Veronica provided our team in-depth federal funding advice and responded with flexibility to our grant planning needs.”

  • Jim Storment, Grant Coordinator, City of Seattle

    “Veronica was able to quickly help us translate our vision into the federal grantor’s language. Her understanding of the federal perspective helped us produce a more compelling narrative and a stronger application overall, with a very tight deadline.”

Schedule a market development strategy call

This is a strategic conversation about market dynamics, adoption pathways, and where targeted market development can accelerate growth. Ideal for teams with proven technology who are ready to activate and scale their market.

Contact us